BERLIN Showroom Paris

We are about halfway through shooting our first feature-length reportage-style (i.e. for television broadcast) documentary, BERLIN A LA MODE (working title). The film uses the development and creation of the first-ever Berlin Showroom at the Paris Women's Fashion Week in late February-early March. The Showroom is an initiative of the Berlin Senate and is being organized by Arne Eberle Press+Sales, a Berlin fashion PR and sales firm representing a carefully curated stable of primarily Berlin-based designers. 

We followed PR+Sales Manager Judith Guckler to Paris in late November in search of a venue and have since been lurking about design studios and both backstage and front at the tent at the Mercedes Benz Berlin Fashion Week at the end of January. 

We're primarily interested in the Senate's involvement in promoting the Berlin fashion industry as a commercial node equal to that of other major-minor fashion centres such as London, whose fashion scene has been represented for some years in Paris by a highly successful showroom of their own.